"Sugar is a drug," says the headline.

The pull is real. We checked what the research says. Tap to see → Read the guide

It read the human and animal research.

One careful review It found little evidence that sugar is addictive in people. Is sugar a drug?

"But animals binge on sugar!"

In animal studies, binge-like eating showed up only when sugar was given on and off. The animal studies

The authors think on-and-off access to tasty food does.

So what explains it? More than anything sugar does to brain chemistry. Why bingeing shows up

It has always come with a biscuit.

Think of your 4 pm chai Now the chai alone can start the urge. So what is that pull? Habit cues

Not a drug in the way addictive drugs are, on the current evidence in people.

The pull is real: a learned response, and what is learned can be unlearned. The answer

And the mithai tin at 11 pm?

The article has a few changes that fit an Indian evening, and a 10-minute plan for when the urge hits. Read the full article

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